The Strategic Implications of Switching Costs Under Customized Pricing
نویسندگان
چکیده
منابع مشابه
Optimal Pricing of Services with Switching Costs
Customer switching costs are an important factor in account-based services such as telecommu-nications, financial, insurance and brokerage services. In these businesses, existing customersincur significant costs if they switch to another provider. Such costs include physical config-uration and installation costs, contractual costs (e.g. termination fees) and cognitive costs ofle...
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Local Interactions under Switching Costs
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ژورنال
عنوان ژورنال: Customer Needs and Solutions
سال: 2014
ISSN: 2196-291X,2196-2928
DOI: 10.1007/s40547-014-0016-x